A Bit About Me
Originally from the home of Tayto crisps, Titanic and the magnificent Giant's Causeway, I traded the Emerald Isle for bagpipes, ceilidhs and kilts in 2012, when I moved to the beautiful city of Stirling for university. While there I studied English & Journalism Studies at undergrad, making my return in 2021 to complete my Masters in English Language & Linguistics.
​
Now... you might notice a gap in my employment. And, while I’d love to say I spent that time globetrotting to exotic corners of the world, the reality was a little less glamorous! Instead, I was getting well-acquainted with the wonders of hospital cuisine while fighting off leukaemia. Though it was a challenging chapter, it gave me a new perspective on resilience, purpose, and living life to its fullest. - it was also a great excuse to get away from the world of banking!
​
So, after a couple of years of binge watching Netflix and, quite frankly, trying to stay alive, I found my feet again with Planit Scotland, growing within the marketing industry, and developing a talent for crafting content that connects.
In my role as copywriter, I've loved helping brands and individuals share their stories in ways that truly hit the mark, bringing creativity, enthusiasm, and a collaborative spirit to everything I do.
​
With a cup of tea in one hand and a pen in the other, l'm ready to see where this next chapter takes me...
I'm also a little
obsessed with
cats!
September 2021 - Present
Jan 2023 - February 2025
February 2021 - February 2022
May 2017 - March 2018
Copywriter / Creative Copy & SEO Executive / PR & Awards Executive​
​
-
Strategic Communications: Helping brands find the right words (and the right people to hear them). I’ve worked across industries to craft messages that connect and stay true to brand values.
-
Content Creation & Copywriting: Turning ideas into engaging content for websites, social media, newsletters, PR, and blogs. Always clear, always relatable - always with a dash of fun!
-
Media Relations: Getting your words out ! I’ve supported clients with media engagement, press releases, and PR opportunities to help build a buzz and boost their visibility.
-
Technical Proficiency: A whiz with Google Suite, Hootsuite, and Mailchimp (and not awful with Canva), making sure everything looks great, sounds great, and gets done - especially on a deadline!
​Young Lives Versus Cancer - Voice Board Member
​
-
Strategic Project Development: Worked alongside a fantastic team of volunteers to shape new projects and campaigns, both within the charity and in collaboration with third-party organisations.
-
Stakeholder Engagement: Represented the Voice Board in discussions with trustees and directors, sharing key insights, feedback, and concerns. Built strong relationships while ensuring service users’ voices were heard in strategic decision-making.
-
Recruitment and Evaluation: Played a key role in recruiting a research team and director, using my experience as a former service user to develop inclusive selection criteria and assess candidates with insight and empathy.
-
Commitment to Inclusion and Advocacy: Passionate about ensuring every voice is heard. Advocated for service users in key discussions, making sure their experiences shaped decision-making and that inclusion was a lived value, not just a buzzword.
MSc English Language & Linguistics Student
​
-
Award: Merit
-
With an MSc in English Language & Linguistics, I bring a deep understanding of language structure, meaning, and communication. This background enriches my ability to craft precise, impactful content tailored to diverse audiences.
Essential Banker​
​
-
In fact, the less you know the better! Banking was not for me.​